SHE Earns NT$300m in a Year

The pop female group, SHE, has been in the entertainment industry for 7 years, and their popularity is still going strong. Despite many obstacles, their relationship remained steadfast and their earning capability also soared. Although they are daring on stage, their financial management style is just the opposite. They would use a small portion of their earnings to reward themselves and saved the rest. Hence each of them is a little rich missy.When one mentioned SHE, the impression would probably be 3 young girls (actually they are already in their 20s), bustling and energetic, even to the extent of being “a little crazy”. To share such a closely knitted relationship like them, one would think that they are probably friends since childhood.They have their different singing ideals and dreams when they first joined the singing competition, and when grouped together by the company after the show, they probably have some reservations towards each other. Yet the 3 girls with different family background, looks and personalities got along and their friendship blossomed within the short span of time they all stayed together in the hostel. Popular As EverSHE has been in the industry for 7 years already. When they released their 1st album, it coincided with the unfortunate 911 incident. Amidst all the sadness, they also thought that that would be their very 1st and last album. But yet, SHE remained popular till today. No disputes, no disband; they overcame moments of low in their emotions, and even the baseless political implications. SHE, is popular as ever.Just in 2007 alone, the estimated earnings of SHE is about NT$314m, with their endorsements for 15 advertisements in China & Taiwan. For 7 years running, SHE is no doubt the most popular female group in Asia, and hence, earning themselves the undisputable name of “No. 1 Female Group in the Chinese Entertainment Industry”.Each member of SHE is unique in their own ways. Selina is very girly, Ella is very suave, Hebe is in between. Their vocals also complemented each other, Ella with her low mellow vocal, Hebe with her high vocals, and Selina with her sweet medium range. Leaving Unhappiness BehindSHE won over the hearts of many fans right from their first album - “Girls’ Hostel”, with the song “Lian Ren Wei Man” (lit transl: Not Yet Lovers). They also led the trend to sing translated songs and showcased many composers in their recent albums. Their fan base comprises of males and females from all age groups. To add credit to their singing skills, SHE beat their seniors, Power Station, and won the Taiwan Golden Song Award for Best Group with the album, “Mei Li Xin Shi Jie” (lit transl: Beautiful New World).The biggest crisis for the group would be in 2003, when Ella suffered a spinal injury while filming for a variety programme, and subsequently a near-emotional breakdown. The cheerful girl was almost in tears throughout the whole period. Fortunately her sisters were around to support her and to help her leave the unhappiness behind.Selina said, “I keep telling Ella, she must not suppress her feelings before myself and Hebe. She must be honest to share with us as all 3 of us are in this together.” Since then, the company would give them all a month of rest annually.Encouraging Fans to Do Charity A baseless allegation of taking a political stand started with their song, “Chinese Language”, and all 3 girls were nearly involved in an uncalled for political upheaval. With SHE’s popularity; paparazzis are tailing them everywhere they go. But the 3 of them would just laugh the groundless rumours away. As long the photos are beautifully taken, they do not really care. Loud and a little crazy may be their screen image, but it is also how they behave in reality and the best way to relieve stress.Although they are always seen as merry and carefree, SHE also has a sentimental side. Since a long time back, they have already urged fans to stop giving them presents and to make donations to the charitable organisations instead. As a result, fans would end up sending them a big stack of receipts from charitable organisations now. Ella often says, “We are public figures and should take the chance to influence, encourage and lead our fans to do good.” Hence, she would join her friends to help out with the poor in the mountainous regions. She also dedicated a song, Qiang Qiang, for her late pug and donated all proceeds to the home for the strays.In 2007, SHE also visited India. In the dirty and smelly streets of the poor dwellers, it was surprising to see that SHE, who are used to being taken good care of, would even take the initiative to approach and even carry the kids on the streets. None of these were pre-arranged kids, nor poses meant before the camera. The princess-like Selina let the little India girls, full of admiration for her, put their hands around her waist and hug her; Hebe who often pride herself as one who does not shed tears easily also cried; while Ella, who was the most emotional, could hardly take a bite from her meal, as she recalled the contrasting disparity between them and the unfortunate people on the streets. Unity in StrengthWhen SHE first started out, they would produce an album once every half-year and their hectic lifestyle was like a spinning top at full force. Ella was once unable to adapt to such “fatigue”. However, now all 3 of them have matured and gotten used to such a lifestyle. Occasionally they would share that as young artistes, they have lost their youth, playtime and quality time with their family. Their hard work also bore sweet fruits. All 3 of them are seen often at the top of the charts for being highest earning artistes in recent years. Ella and Selina bought houses for their families, while Hebe rewarded herself with a long trip to England. All 3 of them have very prudent financial management concepts; spending a little, giving to their parents, and saving up the rest. Till now, even fans are already numbed to the rumours of them disbanding; SHE is still very much a group. They would call each other “Lao Po” affectionately and no one is trying to outshine each other, as they often says, "We are inseparable."